LEAD the difference

Co-created Strategic Change

what is lead the difference?

LEAD the difference exists to cultivate innovative, thinking-based leadership that will lead the difference – the required change to engage, unleash and measure human value.
We do this in three parts: through Strategy, Coaching and Engagement



Align decision-making from the front lines to the leadership of the organization,
through the meaning-filled contribution
of individuals to team objectives.

“A non-Essentialist thinks almost everything is essential. An Essentialist thinks almost everything is non-essential.”

― Greg McKeown



Intentional strategy culminates to develop and build individual leadership capacity through thinking, creativity, dialogue and challenge to the status quo.

“All too often, on the long road up, young leaders become servants of what is rather than shapers of what might be.”

― John Gardner



Assess the commitment, value-alignment and meaning of each individual contributor. Be confident that your most valued contributors have a voice to support their commitment.

[Self-managed] organizations set up structures and practices in which people have high autonomy in their domain.

—Frederic Laloux

Is Your STRATEGY Human Value Aligned?

we have become an execution-based engine of humans. we end our days with a blurry recollection. what if we had more thinking time? what if we could be more human and bring our intuition, our creative spirit to all that we do? 
we have been catalyzing change based on more thinking time. 

To learn more about our research projects, check out what we are working on at 

The Human Value Institute

Nurses, A Profession of Purpose-driven IDENTITY

Nurses are among the most trusted of all professions. Therefore, it is only natural to assume that their customers — the patients and families with whom they provide a healing service — believe in their abilities more than any other profession. Our lives are in the...

Nurses, A Profession of Purpose-driven MASTERY

Upon the foundation of IDENTITY and SERVICE, we introduce the third attribute from which purpose can thrive – MASTERY. From our extensive research with nurses, we learned about the various versions of becoming or being an expert, excelling at different stages of one’s career, drive to continuously improve and moving from a skills orientation to a systems orientation. Purpose from having Mastery comes from the ability to learn from interactions at work, with those with whom they interact to lead, teach, heal and learn. Growth gained through interactions with other humans is at the heart of how Mastery is defined.

Nurses, A Profession of Purpose-driven SERVICE

Upon the foundation of IDENTITY, we learned that nurses build a sense of purpose from a theme called SERVICE.  From meeting with nurses we learned about the experiences that instill a sense of purpose, we heard “to help people” from every single nurse. The desire...

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